One of the most common questions I get from real estate professionals is How can I grow my business to a higher standard? These real estate professionals who ask me this question are experienced, trained realtors who have successfully closed many houses each month at a reasonable cost.
They all understand the 80%-20% standard. Most of them are now having someone else do everything in their business, except for creating leads or appearing at closings.
It is very difficult to see the business cycle of a home buyer or merchant and a real estate agent. Once the real estate specialist has reached the customer or contacted them, they can begin to review the objectives of the exchange.
The specialist often understands the needs of the potential customer after they have met with him.
To deliver more customers and plunk down meetings, a specialist must get more leads or customers in real estate. Real estate drives are here to help you get more customers. This is where you will find more potential customers who are willing to help with the selling or buying process.
Although there are many ways that real estate agents and merchants can create their own leads, this is not consistent with the 80%-20% guideline. You can find a reliable real estate lead producing organization that will send you a steady stream of real estate prompts. This is the obvious answer.
Notice how I used the word persuaded. Many real estate lead-age organizations do not target home sellers or buyers. They offer prompts to realtors, who then sit around talking with non-persuaded customers.
It is important to make sure your lead-creation organization produces persuaded home buyers or vender drives. This means that they are looking for someone who can help them right now, and will talk with an expert in real estate.
There are many real estate lead-age organizations. Each organization has its own deal framework and field-tested strategy. I would ask the organization about their lead generation process to ensure that you are satisfied with the results you get from real estate sales.
Next, ask about the organization’s change rate. An average lead age company will have a 20% change rate. This means that two out of ten leads will end up being recorded, or a purchaser portrayal understanding marked.
Once you know the change rate and how much the company charges per lead, you can create a financial plan to help your leads. One suggestion I would suggest is to insist that they do not charge administrative expenses. This is to protect you from any unfair or not so liberal organizations that may exist in this market.